Business is complex and one of the core problems in managing change is focus. That’s not because managers and business owners are not focused; In my experience most business managers are ultra focused. However, the very nature of business means there are many issues to deal with on a day to day basis and it can be confusing to know which priorities to focus on i.e. is it cash flow, personnel, operations, customers. There are usually multiple stakeholders to keep happy i.e. customers, suppliers, regulators, banks who all may have some influence.
That is why we define a Change or Transformation Lifecycle for Business Architecture. It’s one of the core processes for managing change in your business (strategic change).
Lets take a look at our Lifecycle process.
The process of change can start anywhere along this lifecycle and is iterative but lets start at the beginning.
First of all, what’s you motivation for change? Is it increasing revenue, reducing costs, changes in regulation in the industry. Our Motivation Model is built to understand all the competing forces on your business and to clarify where you want to be i.e. you vision and goals
The next step is to take those goals and at a high level work out what that means to your business model using a Business Model Canvas. Workshops on the Canvas throw out things that you may not have thought of before.
Now we step into more detail with the Market Model, Service Model and Capability Models. The Market Model identifies in detail the characteristics and behaviours of the demographic(s) you are targeting. The Service Model identifies the Products and Services that make up the Value Proposition to your chosen demographics. The Capability Model shows what your business needs to improve or change to offer the new products are services.
Based on our Capability Model, we can elicit what changes are required to your organisation in terms of resourcing and skills, processes and technology.
Now at last we can plan a Roadmap for Change and build a team (governance structure) to oversee the roadmaps implementation.
Feel free to complete our free business model assessment if you want an insight into how you’re managing your business strategy