Understanding the business macro environment – Part 3

Today, we will continue are research to further our understanding of the macro environment using Enfield as the target area. In case you missed the beginning, a link to Part 1 is shown below.

Understanding the Business Macro Environment – Part 1

Note: By understanding of the business macro environment, we mean understanding the wider business context within which you operate

Recall the diagram below showing the macro environment within the transformation lifecycle

Today, we’re going to continue our research into our target area of the Enfield Borough of North London using the data we collated so far in our spreadsheet.

One of the primary questions I have in my mind when looking at other businesses is “how long have they been around?” This gives me an understanding as to whether they are stable and successful over the long term or whether they are a fledgling business. The table below, extracted from our spreadsheet, shows the dates of incorporation for businesses totalled and grouped by period

Interestingly, 11% of businesses where incorporated before the start of the millennium. This makes sense since our earlier research showed that 92% of businesses have less than 10 employees.

Out of interest we have shown the top 10 oldest businesses in the Enfield borough and well done to Beale’s Ltd for surviving since 1895

Ok, slight diversion but it does beg the question as to what these companies have done well to survive for so long. I would hazard a guess that part of the question is answered by it being in a stable industry but we’d have to look in more detail to really find out.

So, what else can we glean from our spreadsheet? Lets look back at table 1, we can see 76% of businesses in the Enfield Borough have existed only in the last 8 years

The chart below shows dates of incorporation each year since 2000

As you can see there is an explosion of new businesses since the start of the decade.

The comparative chart below is from the Governments own website, which shows overall UK volumes of incorporation.

In the next part we’ll break the list down further and start to look at some of the sectors

Feel free to complete our free business model assessment Check if you want an insight into how you’re managing your business strategy

Brian Hill is the principal partner at Rubiks Cube Management services and can be contacted here

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