Empathy Relationship Map – Understanding the customer need



The empathy relationship map is a powerful tool that helps you get into your customers mindset and explore what needs are being satisfied in that product / service space. It answers the question about what’s truly important to a customer and what’s motivating them to purchase services and products in that space.

When you know what’s motivating your customer and what needs he or she is satisfying you can tailor your product accordingly.

See the article in the link below.

Understanding Customer Needs